Creating versatile visuals for the Madfit App’s next digital rollout.

Helping Madfit Flex Their Content Potential

Madfit partnered with us to capture a series of clean, high-resolution studio images and videos featuring one of their top trainers.

The focus?

Precision lighting and strategic composition to allow seamless integration of the assets across their website, app, and digital platforms.

By isolating the subject and delivering raw, ungraded footage, we empowered their in-house editing team with everything they needed to cut, composite, and color their way to fitness content that fits any screen.

A young woman practicing yoga in a tree pose, standing on her left leg with her right foot placed on her left inner thigh, hands in a prayer position at her chest, wearing a beige sports bra and shorts, smiling at the camera.
A young woman standing confidently with her hands on her hips, wearing a matching light beige workout sports bra and shorts, barefoot on a plain, light gray background.
A woman sitting cross-legged on a yoga mat, holding a green water bottle, with a matching lime green strap nearby, against a beige wall background.
A young woman smiling with hands pressed together in front of her chest, in front of a mobile phone screen displaying her image.

SCOPE OF WORK

  • Pre-lighting & testing for background-removal flexibility

  • Full-day shoot with multiple fitness wardrobe changes

  • Delivery of raw, ungraded 4K video assets

  • High-res stills optimized for app and site integration

  • Coordination with in-house editors for seamless handoff

Creative Direction

This shoot required precise lighting setups designed for post-production flexibility. We utilized clean backdrops, directional light, and consistent framing to ensure each image and video could be repurposed across multiple platforms and layouts, without losing quality or energy.

Our priority was function and form, delivering engaging fitness visuals that worked as beautifully behind the scenes as they do front and center.

Strong Visuals. Seamless Integration.

A woman in gray workout clothes performing a side stretch yoga pose on a pink background with wave-like patterns, promoting Madfit fitness app sign-up and subscription options.
A young woman stretching her arms in a workout outfit, standing indoors against a plain yellow wall.
A woman in gray athletic wear performing a yoga pose, standing on one foot, holding the other foot behind her head with both hands.
Woman practicing yoga in a wide-legged squat position with hands in prayer behind her back in a studio with beige walls and a potted plant.
Woman in workout clothes performing a yoga pose on a black mat, in a bright, minimal room.
A woman in workout clothes kneeling on carpeted floor, smiling, with one hand on her head and the other on a black foam roller. A green water bottle is on the floor nearby.
A woman in gray athletic wear performing a standing yoga pose, holding one foot above her head and balancing on the other foot.
Woman in gray workout clothes performing a yoga pose with a yoga strap on a black mat in a minimally decorated room.
Young woman doing a seated side stretch yoga pose indoors, wearing gray athletic wear and smiling.
Girl in athletic wear smiling and looking at her phone indoors against a yellow wall.

Guava Cay Media

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